Finally, there's a changed in all the Fimo clay formula for 2010, the clay is now easier to condition no crumbs, retaining its usual quality for both Fimo Classic And Fimo Soft, baking temperature is 110º C / 230ºF in the oven. I will publish a report once I've finish conducting the experiment. With regards to the new labeling, the name "EBERHARD FABER" will not be printed on its packaging of the clay, instead it will be replaced by "STAEDLER", read the information below.


 Fimo Staedtler Press Release August 2009

FIMO & Co. under new flagship

Full steam ahead with STAEDTLER

Nuremberg ­ as of 2010, EBERHARD FABER products will be managed under the STAEDTLER brand. This integration will allow STAEDTLER to expand its user target groups in the pre-school and creative sectors with an even more comprehensive range of products. Modelling will be added to the existing areas of their core competence of writing, colouring, drawing, marking and erasing products.

STAEDTLER is one of the leading international suppliers of writing, colouring and drawing instruments as well as the largest manufacturer in Europe of graphite and coloured pencils, erasers and mechanical pencil leads. EBERHARD FABER ­ part of the STAEDTLER Group since 1978 ­has, under the umbrella of its parent company, rapidly developed into an internationally renowned manufacturer of top quality modelling materials and paints.

STAEDTLER is now adding the segment modelling to its traditional fields of expertise.

In the future, the umbrella brand STAEDTLER will accompany consumers throughout their lives, with an extensive product range for all age groups, from kindergarten, school, job to creative hobbies and artistic activities.

Rich in tradition, the Nuremberg company is active on a worldwide scale with strong distribution partners in over 150 countries, of which 24 are subsidiaries and five of these are manufacturing plants as well. "We have realigned our outstanding sales organisation and look forward to the challenge of utilizing our extensive potential for the marketing of our creative range worldwide ", says Axel Huelsmann, head of the STAEDTLER Group's sales and marketing division. Nils Henssen, head of STAEDTLER's Hobby & Creative department adds: "Thanks to the international strength of the STAEDTLER brand, the entire creative assortment fronted by the FIMO flagship will gain additional momentum.

We will, in the future as well, continue to stand for innovative products, reliable quality, excellent delivery service and outstanding sales and advertising support for our trade partners.

By administrator at 12/15/2009 BPCG



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