This announcement was made by Polyform Products on facebook 19th Nov. 2010


Polyform Products

We are bursting with excitement ­ new colors with endless possibilities are just around the corner. It's an unbelievable line-up with colors you requested. Have you ever imagined . . .
· Peacock Pearl ­eye-catching in lustrous, confident extravagance
· Magenta Pearl ­ Glowing romance translated into art
· Sunshine ­ innocence as sweet as a day running through the sprinkler
· Navy ­ shades of royalty, commanding an audience
· Pomegranate ­ juicy, rich and irresistible on the tip of the tongue
· Denim ­ your favorite pair still fit, go ahead, try them on
· Bronze ­ statuesque brilliance glimmering in view
· Antique Gold ­ The classics are hard to ignore
· Bright Green Pearl ­ dew kissed spring grass glistening in the morning sun
These are only a few of the fabulous line-up of new premo! colors.

Watch for our 2011 New Line of premo! Accents
· Magenta Pearl · Purple Pearl
· Bright Green Pearl · Peacock Pearl
· Translucent Blue · Translucent Red
· Translucent Yellow · Translucent Yellow
· Translucent Green · Blue Glitter
· Red glitter · Frost White Glitter
· 18K Gold · Copper ­ updated color
· Antique Gold · Bronze
· Blue Granite · White Granite
· Gray Granite · White Translucent ­ replaces Frost

New 2011 premo! Colors
· Denim · Spanish Olive
· Navy Blue · Blush
· Wasabi · Pomegranate
· Candy Pink · Sunshine
· Rhino Gray

The following colors are discontinued: Red Pearl, Green Pearl, Cobalt Blue, Sea Green, Copper, Zinc Yellow, Frost, Fluorescent Green, Fluorescent Yellow, Fluorescent Red and Glow-In-The-Dark ­ We'll have recipes for most on our website.

Here's the buzz about new Sculpey colors ­ fresh and trendy, always a crowd pleaser ­

New for 2011 Sculpey III colors
· Pewter · Jewelry Gold
· Copper · Suede Brown
· Fuchsia Pearl · Glow-In-The-Dark
· Plum · Deep Red Pearl
· Candy Pink · Sky Blue
· Lemonade

The following colors are discontinued: Lt. Pink Pearl, Vanilla Crème, Pale Pistachio, Sunshine, Pottery, Stonewash, Tomato Red, Sunset, Ivory, Atomic Orange and Lemon. We'll have recipes for most on our website.


Clay Communities Responding to the Change

Hi, Here is an interesting comments made by Lindly Haunani @ Polymer_Clay_people,
I support her statements, so pass it onto others,
Garie Sim

>>Re: Color announcement from Polyform

The changes that Polyform is making to their current color line-up affects usall as artists, whether you use Premo! or another brand.

Among the colors they are eliminating are two primaries- Cobalt Blue and Zinc Yellow. When Promat was replaced with the Premo! line in 1996, Polyform worked with Marie Segal to have a color line that included both cool and warm primaries, akin to the mixing systems painters have been using for centuries.

Many of us remember when we couldn't get juried into a gallery or a craft show because we were using plastic. The acceptance of the medium via galleries, shows, collectors, books and museum collections has grown exponentially in the past twenty five years.

So far, the acceptance of polymer into academic art programs- beyond Kindergarten, has met with little success. Not having a clay line that includes traditional pigment primaries(Cadmium red, fuchsia,Ultramarine blue, Cobalt blue, Turquoise, Zinc yellow and cadmium yellow) serious jeopardizes that possibility.

Polyform promises to post recipes for the discontinued colors on their website...it will be interesting to see just how one can mix zinc yellow from "sunshine" yellow and cobalt blue from denim!!!

Among the artists that I know of that use Zinc yellow, cobalt blue and the fluorescent colors in their work = Elise Winters, Maggie Maggio, Carol Simmons and Rachel Carren.

After spending the past fifteen years designing and teaching color workshops - including thousands and thousands of hours making samples- writing a book with Maggie Maggio - Polymer Clay Color Inspirations:Techniques and Jewelry Projects for Successful Palettes , making a DVD "Confident Color- to say I am upset about the new color line is an understatement.

Many others are upset that Sea green, Frost and the florescent colors in the
Premo! color line-up are being discontinued.







There are over 1,000 Michael's craft stores in the US, in addition to A.C. Moore and Hobby Lobby = our networked community, while incredibly important to us all-is a very small niche segment of the polymer clay manufactures' customer base(s). = 100 Facebook messages is a relative small ripple in a huge bucket.

However, what we all do with the material; by teaching, demonstrating, creating online businesses, sharing information via online groups such as this one, exhibiting in craft shows and galleries -helps drive the interest and inspiration to others to purchase their products.

I encourage you to take a moment to either post on their Facebook page or send them an email directly


- should any of the newly announced changes to the Premo! color line up affect you or one of your fellow artists.

Lindly Haunani
LindlyHaunani.com >>


My Comment in Polymer_Clay_People on 22nd Nov. 2010

Lindly, It's a great comments and I totally support your view, it will really affect many clayers, artists, many tutorials others, on books and magazines that are base on Premo polymer clay recipes with the discontinued colors.
I was about to replenish my Sculpey 3 and Premo stocks for the year end and What a disappointment when I read the news!
The changes is too immediate and Polyform should seek the PC communities opinion before the changes.
<< Polyform promises to post recipes for the discontinued colors on their web site...it will be interesting to see just how one can mix zinc yellow from "sunshine" yellow and cobalt blue from denim!!! >>
Yes, I'm curious too!!
I will past your comments to other group.



Aunty Alias of CITY-o-Clay Latest Information on 23rd Nov. 2010


Our voices have been heard about zinc yellow and cobalt blue, 2/3rds of the primary colors and Polyform has responded!

\(*o*)/ WOOT!!!

Here is the response that just came in an hour ago.


Polyform Products @ FaceBook

Polyform has reviewed all of your heartfelt comments in reference to Premo Cobalt Blue and Premo Zinc Yellow. In response to your needs we are going to find a way to keep these colors available for you. We will work with distributors and will post the information as soon as we finalize the details.

To answer some of your other concerns: Frost has been renamed White Translucent in order to clarify it's color to new users. The color has not changed.

Copper has changed, there will be a color recipe to create the older version of this color. The new Copper color is closer to the color of a new copper penny.

The fluorescent colors have been discontinued. Two new colors, Wasabi and Candy Pink, are quite bright and sure to make a "color pop" in your creations.

The recipes for discontinued colors, with the exception of the fluorescent colors, will be available. Many of the recipes use new colors so releasing the formulas now will not help you. We'll release the formulas on January 3rd when the new colors are going to be available to ship.

We are really excited about our new line of Premo Accents, Premo and Sculpey III, as we're sure you will be. Designers who have already used these colors are singing their praises. They're on trend, as well as colors designers have requested.

Your comments were heard, your loyalty appreciated.


Comment from Adele Madder CITY-o-Clay on 23rd Nov. 2010

I'm proud of the polymer clay community

On Mon, 22/11/10, AuntyAlias wrote:

 I thought about it and said, "You're right. It is a political win because we changed policy of a corporation by threatening to take our business elsewhere." 

Like Horton hears a Who. It could have been your voice that was what tipped the scale. Be proud of taking part in a protest. Take this new found power and exercise it where ever you feel betrayed, neglected, and abused.

In over 10 years of hosting this group I can't remember a time I have felt so proud of us as a community. We did a big thing and victory is sweet.


Maybe this is a dumb question..(Or a few dumb questions!!)...but when Polyform wrote back to me, they said they would try to keep the colours, and work with the distributors.  Did I not read the email correctly? because I thought they hadn't definately said they will keep them, only 'try'. The other impression I got, was that the distributors have a say in what colours Polyform make??????Shouldn't they just be distributing it, not having anything to do with what is manufactured?  Obviously the primary colours would have to be a huge seller?????? Am I dumb, or has the world really gone mad?????? (oops question 3 LOL)

Take care,  Adele (Down Under)

Aunty Alias to Adele


Polyform's response on Facebook was this...

"Polyform has reviewed all of your heartfelt comments in reference to Premo Cobalt Blue and Premo Zinc Yellow. In response to your needs we are going to find a way to keep these colors available for you. We will work with distributors and will post the information as soon as we finalize the details. "

This lead most online polymer clay forums to assume that zinc yellow and cobalt blue were going to be available in the future. It's not as if they have to reinvent the mix, but rather resume the manufacture of that which they had been producing for years. So it shouldn't be too difficult.

To resume manufacture of the two primary colors is not an over night event. The process involves administrative action of setting up these colors back in their cost accounting database, ordering ingredients, scheduling mixing in the factory, graphics to reprint the packaging, invoicing, and that is after discussing with wholesale distributors how much they should produce and how they should distribute what they produce.

I assume they moved the records on their computers from active to retired and now have to reactivate them. This is a time consuming and costly affair. That's why the miscalculation on their part of removing traditional primary colors will be a painful lesson in their accounting books. But what it costs to reinstate these two colors is nothing to the loss of business when dismayed clayers move to another brand for their entire stock of polymer clay, not just the primary colors.

Their announcement that certain colors will be retired and new colors added made

me think that they had already changed things in the factory, inventory, distribution, advertising, and accounting. They obviously do not have any artists in their advisory board because to remove 2/3rds of the primary colors was obviously regrettable. Regrets in business often costs money.

As for the other colors I don't think there is much indication from Polyform that any others than the primary colors will be saved from discontinuation. The bulk of the protest was the saving of the primary colors. I have much mourned the pearl green, pearl blue, and pearl red, long since retired. I never thought I'd have to figure out how to do without zinc yellow or cobalt blue. Obviously I was not alone in that assumption. To say I was shocked at Polyform's decision is an understatement. It was as if I woke up in an alternate universe. LOL

But all that I've written is conjecture on my part. Just looks good on paper.





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